Media Workshop: Changing the Narrative on Age and Ageing

  • When

    03/10/2025

  • Hour

    12:30 - 14:30

Bilbao

The Workshop on Changing the Narrative on Age and Ageing, taking place on 10 March in Bilbao, Spain, aims to empower media professionals and journalists to challenge ageist stereotypes and foster inclusive narratives about ageing.

By rethinking how stories about older persons are told, this workshop highlights ageing as a journey of resilience, opportunity, and enrichment.

It equips participants with practical tools, inclusive language, and strategies to promote healthy ageing and demonstrate how supportive environments and positive societal attitudes enable older persons to thrive.

Objectives

  • Highlight the critical role of media in shaping perceptions of ageing and older persons.
  • Equip participants with tools to challenge stereotypes and promote balanced portrayals.
  • Encourage the use of inclusive language and imagery in media representation.
  • Foster meaningful engagement with older persons to create authentic narratives.
  • Inspire the integration of healthy ageing principles into storytelling and advocacy.

Programme

You can access the programme via the following link.

Registration

Full.

Details: Media Workshop: Changing the Narrative on Age and Ageing

Information

Schedule

  • 12:00–12:30: Registration and Coffee.
  • 12:30–12:45: Welcome and Opening (15 mins).
    • Naiara Artaza Aristondo Head of the Nagusi Intelligence Center (NIC) and Adviser at the Cabinet Office, Provincial Council of Bizkaia.
    • Yongjie Yon, Technical Officer on Ageing and Health, WHO Europe.
    • Ramy Srour, Communications Officer, WHO Europe.
  • 12:45–13:00: Keynote session (15 mins).

    Vânia de la Fuente-Núñez, Independent Consultant on Healthy Ageing and Ageism.

  • 13:00–13:35: Workshop (35 mins).
  • 13:35–14:25: Panel dialogue and Q&A (50 mins).
    Moderator

    Vânia de la Fuente-Núñez, Independent Consultant on Healthy Ageing and Ageism.

    Speakers
    • Rosanna Carceller, Journalist, Coordinator of the “Longevity” section of La Vanguardia.
    • Marian Garrikabeitia, Journalist, Director of the Silver Film Festival.
    • Felix Linares, Journalist, Film critic.
    • Sara Ulla, Experta en investigación y evaluación en Ciencias Sociales y de la Salud.
  • 14:25–14:30: Closing dialogue (5 mins).
  • 14:30–15:30: Refreshments.

Meet the speakers

Location

Ercilla Kalea, 24, Abando, 48011 Bilbo, Bizkaia. Ercilla Kalea, 24, Abando, 48011 Bilbo, Bizkaia

  • When

    03/10/2025

  • Hour

    12:30 - 14:30

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